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For business Leaders who are serious about Sustainability
Sustainability Isn't What You've Been Taught
You've been taught that sustainability is Economy, Equity, and Environment or People, Planet, and Profits.
IT'S NOT!
Un-sustainability Isn't The Problem
The outcomes we say are "unsustainable" are not the problems that need solving.
These are symptoms of MISUNDERSTANDINGS AND MANAGEMENT DECISIONS.
It's Not All About Efficiency
Reducing, avoiding, and minimizing negative outcomes you don't want by becoming more efficient is only half of the story.
This is risk reduction in action, but it misses the positive, beneficial opportunities that can be realized.
Your Product Isn't Alive
Everyone talks about lifecycles for products and services that are NOT ALIVE!
By mislabeling and miscommunication in this way we create a false sense of what sustainability is for these items.
Who Owns The Molecules?
When you sell a product you change the ownership of the product.
This means your customers now own the end-of-use liability for the thing you sold them.
You Only Think In 2-Dimensions
You live and work in a complex, 3-dimensional world.
It's time to switch from outdated 2-dimensional sustainability concepts and step into ACTUAL SUSTAINABILITY.
We are called to be architects of the future, not its victims. Can the processes of education and self-help be turned to man's greatest advancement? The answer is yes if you are willing to unlearn, if you are willing to put into doubt the information you have been 'fed' and start from the beginning
R. Buckminster Fuller
